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Evangelism
Spiritual Conversations in Unlikely Places
As a priest, I have had several conversations about The Da Vinci Code. None have been as memorable as the one I enjoyed, not as a priest, but as a rock climber and a friend. On a winter evening in 2004, between runs up the wall at the climbing gym, one of the guys asked if I’d read the popular bestseller. I admitted I had not, and after asking for his impressions, promised that I would read it and get back to him. That simple question, and an honest reponse, initiated a spiritual conversation as thrilling as the climbing itself.
So it is with most spiritual conversations. We enter them unprepared, in the midst of other, seemingly irreligious activities. My most fruitful spiritual conversations have taken place in living rooms, coffee shops, ambulances and climbing gyms. They are the conversations I relish most as a priest, and yet they arise regularly in my personal, everyday relationships, the ones that all Christians share. It is through these spiritual conversations with everyday Christians in everyday situations that people reguarly come to faith in Christ.
If you are like most Christians, I imagine such spiritual questions have been asked of you by friends or family, and you have been equally unprepared. Why do you go to church? What is it like? What do you believe about this, or that? These conversations can provoke fear and anxiety for the average Christian. I belive this likely comes from an impression that we need to be Billy Graham, that a spiritual conversation only succeeds if it leads someone from spiritual nothingness to full-fledged discipleship. This is seldom true. Good spiritual conversations are seldom one-time encounters, but usually just another chapter in a long spiritual journey shared by two or more friends, in the venerable tradition of the Emmaus Road.
In my case, I was unprepared to answer my friend’s questions, being unfamiliar with the book he had read and the challenges to Christianity that it posed. A knee-jerk reaction would have ended the conversation, but with my offer to read the book and respond, we entered into a spiritual conversation that lasted months and led us to much deeper questions.
The Gospels record the spiritual conversations Jesus had with people in the midst of everyday life, such as the woman at the well. His followers, like Philip, carried on the tradition, and we as his disciples today are called, in fact commanded, to keep sharing the story.
One Size Does Not Fit All: Seven Ways to Evangelize
The heart of evangelism is always the same—helping people take steps towards faith in Jesus—but the ways in which it happens can change from culture to culture, and decade to decade.
Example 1: I am currently editing the letters of Vincent Donovan for Orbis Books. Donovan was a Catholic missionary among the Maasai in Tanzania in the 1960’s and 1970’s. He went from village to village, asking if the people would be interested in talking about God. Their response? “Who can refuse to talk about God?” Donovan went back week by week to teach the Christian faith, and at the end of a year invited the people for baptism. He had an amazing ministry (the story is told in his 1978 book, Christianity Rediscovered)—but I can hardly imagine an equivalent in Canada.
Example 2: Bill was a Baptist pastor I used to know who became a Christian as a teenager. Several of his friends had made a Christian commitment, and Bill was the last holdout. So, one Saturday night, the group got into their van, and told the unsuspecting Bill they were simply going to drive round and round until he gave his to following Jesus. I forget how long it took, but eventually he gave in. Twenty years later, his commitment was still real, though by then he could laugh about the way it happened. (I hasten to add that this is not a method that we teach or recommend at the Institute of Evangelism.)
If those are two ways of evangelism—both fruitful, but neither exactly repeatable—there are others. Christianity Today recently ran an article by Tim Stafford (http://www.christianitytoday.com/ct/2007/september/36.68.html) , suggesting that, while crusade evangelism had been popular in the 1950’s and 60’s, by the 70’s the emphasis had switched to relational, one-on-one, “friendship evangelism.” Today, suggested Stafford, the emphasis in many denominations is on church planting as the most effective way of helping people take steps towards Christian faith. (This is why the Institute was a co-sponsor with the Diocese of Toronto of the 2007 and 2008 Anglican Church Planting Conferences.)
However, two other ways of evangelism occur to me. One is congregation-centred evangelism. The principle is that, if congregations are healthy, then they will be a natural focus for evangelism: those who are exploring their spirituality will be drawn there, feel comfortable there, find opportunities to explore and understand discipleship, and finally become Christians. This has been the thrust of the Institute’s ministry since its inception, and it remains a central and effective strategy.
Recently, however, I have begun to hear people contrasting a “come” style of evangelism (“Come to our special service”) with a “go” form of evangelism (“Go . . . make disciples”). I am not convinced that the distinction is all that hard and fast. It seems to me, for example, that before people will “come,” someone normally has to “go” to them and invite them. But the question has at least alerted me to the thought that there is no reason to put all our evangelistic eggs in the congregation-centred basket—or any other single basket.
Here are some examples of the “go” approach to evangelism I have come across recently:
• The Rev. Rob Hurkmans, in Port Colbourne ON, recently started up a monthly church service in the pub called Church on Tap—an informal service where people can sip a beer as they listen to a talk. You can read more about it here: www.niagarathisweek.com/news/business/article/129542.
• Mike Wilkins, a Baptist pastor friend in Toronto, has been running “Alpha in the Pub” for some years. People pay $140 upfront for a weekly drink and a burger in the upper room (yes, really) of a local pub, and watch the Alpha videos. A number of people have been baptized in Mike’s church as a result of this initiative. You can read more about this at www.Godatthepub.com.
• After the First Annual Church Planting Conference in 2007, the Rev. Chris Snow returned to St. John’s NF, and (after discussion with his bishop) hired a curate to start a monthly Saturday night service for families. The name? “Messy Church.” One hundred and ten came to the first one. You can read more about it here: www.toronto.anglican.ca/index.asp?navid=78&fid3=919&layid=18&fid2=-888.
None of these really fits into any of the previously described categories of evangelism. What unites them (apart from the fact that two take place in a pub—which may be significant in itself) is that they are (a) informal (b) not conventional forms of doing church or of doing evangelism (c) meet people where they are—either in the pub or trying to do the best for their children and (d) nurture a slow process of coming to faith.
The Church of England has been promoting such “fresh expressions” of faith in recent years. You can read about them on the fresh expressions website (www.freshexpressions.org.uk) One story I came across was of a priest who has begun leading a monthly Eucharist in his local police station. Twenty or so officers attend, many of whom would not otherwise be regular church attendees.
I am not suggesting that such fresh expressions are “the new wave” of evangelism, and where we should be putting all our efforts. In any case, unless those “free-floating” efforts at evangelism are linked to healthy congregations, they will simply be an evangelistic arm unattached to a church body. And unless there is a strong relational component, they will fossilize and die. So there is actually a natural symbiosis between different forms of evangelism, particularly congregational health, relational evangelism, and fresh expressions.
But such new ventures do encourage us to think freshly about our mission field, to ask questions like: Where do people gather in this neighbourhood? What are their interests? What are their questions? What would pique their curiosity? Why has God put us just here in our neighbourhood? What would be a good venue for those who are not ready for church (however friendly) to begin the journey to faith?
Such adventures will require creativity and courage. But the benefits could be out of this world.
Is your congregation an evangelizing community? An Evangelism Assessment for Churches
The quiz below is meant to help you assess your congregation, but also to show how the Institute can provide you with help. Make sure you click the submit button at the end to get suggestions on how the Institute can help in areas relevant to you.
Thriving as an Evangelistic Community
Your answers indicate you are doing well as an evangelizing community. That’s wonderful!
We would be grateful if you would email the Institute and tell us some stories of what you are doing by way of evangelistic activities. We will then post your message on the website, so that others can learn from your experience.
You could address the specific issues these questions raise:
- adult and teen baptisms
- programs for exploring Christian faith
- church publicity in the neighbourhood
- newcomers returning to church
- your approach to welcoming
- your congregation’s enthusiasm for evangelism
- your members’ ability to share their faith
- “easy access” events in and through your congregation
- your budget allocation for evangelism.
You could also tell us anything else you have learned about being an evangelizing community that you think would be of benefit to others.
Since there is always room for improvement, you might also like to check out the suggestions in the section, Growing as an Evangelizing Community
What does an evangelizing community look like?
The Vision of the Wycliffe College Institute of Evangelism is “every church an evangelizing community.”
But what exactly is an evangelizing community?
If “Evangelism is co-operating with the Holy Spirit to help people take steps towards faith in Christ”, then an evangelizing community is one which allows for, encourages, and nurtures that process of people taking steps towards Christian faith, recognizing that this is what the Holy Spirit asks of them.
In practice, this means a church where:
1. The community is enthusiastic about helping evangelism happen: evangelism is preached about, discussed among leaders, incorporated into the church’s mission statement, prayed about, and enthusiastically embraced by the membership.
2. There are deliberate attempts to publicize the activities of the church in the neighbourhood, so that those who are exploring their spirituality and moving towards Christian faith know that this church can help them.
3. Activities are planned to provide “easy access” for new people—on Sundays (the Blessing of the Animals, a Mother’s Day service) or at other times (a wine and cheese evening, a popular guest speaker, or whatever is appropriate for the context).
4. Newcomers are welcomed and made to feel at home from the moment they approach the door to the moment they leave.
5. Those leading Sunday services are aware of newcomers who may not know the liturgy or Christian language, and make allowances accordingly.
6. Programs such as Alpha or Christianity 101 are regularly advertised and run for those who want to explore Christian faith.
A church that takes these lessons seriously will find itself engaged in evangelism. It will grow and experience joy!
To take a simple survey to discover whether your church is an evangelizing community, click HERE.
>>> Next: How can the Institute help?
How to Invite a Friend to Church
You’re thinking of inviting a friend to church? My first piece of advice: Don’t.
At least, don’t do it on an average Sunday. Unless, of course, your friend has said, “You know what? I would just love to see how an Anglican church operates on a typical Sunday when you’re not making special allowances for visitors. That would really be my idea of a good time.” That would be different.
In general, however, that is not the attitude of the Canadian non-church-going public. To the majority, the idea of going to church is not high on their checklist of goals to fulfill before they die. So there needs to be some reason why, if you were bold enough to invite them, they might be bold enough to say yes. What kind of reason might that be? Let me suggest two:
1. There is something special going on at church which they might be interested in:
• Carol Services are great for this. Everybody loves a carol service. The tunes are familiar—if only because we’ve been hearing them at Shopper’s since the day after Halloween.
• The Blessing of the Animals, liturgical challenge though it may be, is intriguing to someone who doesn’t normally come to church.
• In St. Matthew’s Cathedral in Dallas, Dean Kevin Martin does an annual service to thank workers in the food industry in the city. They come in their droves. They have never been thanked publicly like that—let alone by the church.
• A sermon series can be of interest to people. At the local street festival a year ago, my own church invited passers-by to write on a flip chart the questions they would most like to ask God, promising that the sermons in the following months would address those questions.
2. If our hope is that our friends will find something attractive about the expression of Christian faith they find at church—might there be other settings where they could experience that more easily than in the unfamiliar setting of a church service?
What about “half-way house” events, where the spiritually curious can encounter Christians and their spirituality outside the context of as Sunday service? Jenny Andison, in her helpful booklet, Doors into Faith: Inviting Friends the Join the Big Game (Wycliffe Booklet on Evangelism #4), has great suggestions. Here is a sampling of some possibilities churches have tried:
• What about forming a group of friends—Christians and others—who meet to watch movies with spiritual themes and discuss them?
• How about a nice dinner to which you invite a Christian speaker known in the community—an athlete, perhaps, or a local MP—to talk about their work and their faith?
• Many Canadians would like to make a difference to this country’s problems. I heard recently of a man who had first encountered followers of Jesus when he offered to help with the food bank at their church, and then gradually found his own way to faith.
Having said we need suitable events, of course, we want to be sure that if we take the risk of inviting someone, they will be well-received. To be honest, I’m simply not going to risk their feeling alienated and my being embarrassed unless the greeting system is warm, competent and genuine. Unfortunately, this doesn’t always happen, and the horror stories are legion. (I have written more about the art of welcoming in the Wycliffe Booklet #6, From Visitor to Disciple: Eight Ways Your Church Can Help.)
Let’s assume then that (a) there is a suitable event that our neighbour might actually be interested in and that (b) as far as we can tell, it will be a positive experience. What then?
Here are three practical things I find helpful myself:
• I like to have an official invitation card or flyer about the event to give. Apart from anything else, it saves me explaining every single detail, and provides a reminder after the conversation is over.
• I want to be fairly sure there really is a natural connection between my friend and the event. My neighbour’s 10-year old bought a goldfish bowl from us during the local garage sale in the summer. In September his mother told me he had now bought a goldfish to live in the bowl. So I said, “I wonder if he’d like it to bring it to church for St. Francis’ Day when we bless people’s pets?” “Wow, that sounds neat!” she replied. Without the goldfish connection, the invitation would have sounded a little forced. With the goldfish, it was the most natural thing in the world.
• I always try to give people an out—“Of course, I know that’s a busy time of year” is a fairly safe one—which makes it easy for them say no. I might even say, “Personally, I hate pushy religious people, so I’m a bit nervous to suggest this . . .” Usually that reassures people, because you’ve shown consideration for their feelings—and clearly you’re not pushy!
Will it still be scary? Probably. Hey, I’m a Professor of Evangelism, and I certainly find my heart beats a bit faster when I’m inviting someone to a church event. But fear is not the worst thing that could happen. Some of the most rewarding things we ever do were scary once. I find I am encouraged by that book title which says, Feel the Fear and Do It Anyway. It’s not bad advice.
(This article first appeared in The Anglican, newspaper of the Anglican Diocese of Toronto, in February 2008.)
What Is Evangelism?
What is evangelism?
In one sense, evangelism is simply preaching the Gospel.
That accurately pinpoints the responsibility of the preacher. But evangelism is not accomplished solely by a preacher with a message.
Here is a fuller suggestion:
Evangelism is
co-operating with the Holy Spirit
to help people
take steps
towards faith in Christ.
- That makes it clear what the goal of evangelism is: that people should put their faith in Christ. Christians believe that Christ is the key to what God is doing in the world, that in Jesus are to be found forgiveness, new life, and joy. So we want others to discover what we have found.
- This definition also makes it clear also that coming to faith in Christ is a process, involving many steps, over a period of time that may be months or even years.
- Lest we think that evangelism is a purely human responsibility, the definition says that evangelism—helping people to faith in Christ—is ultimately the work of the Holy Spirit. It is God who wants people to have new life in Christ, and by the Holy Spirit, God draws them towards faith.
- So if evangelism is the work of God, what is the role of ordinary Christians in this process? Two words describe it: to “co-operate” with the Holy Spirit, and to “help” the person who is taking steps towards faith in Christ. We open ourselves on the one hand to the Holy Spirit and on the other hand to people seeking faith, and we do (or say) whatever may be helpful to them at this particular point in their journey.
We may be the person who helps them come to the point of saying, “Yes, I want to be a follower of Jesus.” But our role may equally well be to show hospitality, to lend a book, to answer a question, to say a prayer, to share our own faith story. Any of these may represent a step forward towards Christian faith. And the outcome depends on all of us being faithful!
Some people seem to have unusual gifts of evangelism, and are good at helping people take that final step to faith. But the whole process of evangelism leading up to that point actually requires the involvement and commitment of everybody in the Body of Christ, whether or not we consider ourselves “evangelists” in a special sense.